Huawei's new smartphone, the Nova 10 Pro, is a success in China. The device was launched in July 2023 and has already sold more than 10 million units in the country.
First, the handset offers a top-notch set of specs and features, including a 6.78-inch OLED display with 2K resolution, a Snapdragon 8+ Gen 1 processor, 8GB of RAM, and 128GB of storage.
The Nova 10 Pro's price is also competitive. The device costs around R$ 4,500 in China, while Apple's iPhone 14 costs around R$ 8,000.
The success of the Nova 10 Pro is important for Huawei, which seeks to regain the smartphone market in China. The company was hit by US sanctions in 2020, which made it difficult to access components and technology.
The success of the Nova 10 Pro could have an impact on Apple, which is the leader of the smartphone market in China. The device is an attractive alternative for Chinese consumers looking for a high-end smartphone at a competitive price.
Huawei must continue to launch new smartphones to try to regain the market in China. The company has already announced that it will launch the Nova 10 Pro+ in September 2023.
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